Breaking down the barriers that are holding your practice back
Your patient is potentially a lifetime client. The selection process for patients is compromised by dentists being focused on themselves and not on the patient.
Lack Of Information The process of selecting a dentist can be arduous. This is because of our first barrier: 'Lack of Information'. The main selection criteria a person uses will be: Is It Quick? Is It Painless? Is It Expensive? This information void stresses people into inaction. They want to make a decision but are unable to.
Lack Of Trust Once armed with some information, the average person will probably want a check up, and a filling done first before they decide to leap into the financial abyss of cosmetic dentistry. This is a fact of the process the dentist needs to respect. It is a try before you buy scenario: The creation of the foundation of trust. 'Lack of Trust ' is the second barrier to entry.
Creating Goodwill As with all kinds of investment; information and trust is crucial. The market for people looking for a good dentist is gargantuan. We are here to redefine general dentistry, to cherish this indefatigable lead generator for more expensive services. Show me a human being, I'll show you a patient that needs a check-up every 6 months. These same people want to sit in a confessional dental chair and be given a penance. They just need to find where.
