STRATEGIES // COSMETIC & SPECIALIST DENTISTRY

You are lost in the crowd with other cosmetic dentists. The norm, no matter how familiar, offers little differentiation between you and another group offering the same service.

The problem: Realise, each practice is saying the same thing in the same way.

Show That You Are Different
When all the services seem the same, people use cost and geography as their determining factors. This is not a territory you want to enter. This turns you into a bottom-feeder for a very limited group. You want to occupy the number one spot and create an array of determining factors that empower people to choose you over another provider. Don't just sell the features of your cosmetic services, sell the benefits.

The Solution: Don't just tell people you are different, show them.

Your Clients, Your Assets
This makes the testimonies of clients valuable. 'Before and after' shots become gold. The smiles of your cosmetic clients will reflect in the eyes of those who want it. Filter these factors through your general dentistry clients. By creating a truth within your clientele, you can leverage off that in your marketing. Maximise your current relationships. Your clients are your assets, use them.