S1 = Associate | S2 = Premier | S3 = Ambassador | S4 = Executive | S5 = Corporate | S6 = Exclusive |
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Differentiation Strategy & Research |
|
|
|
|
|
|
| Differentiation Strategy forms a uniquely identifying focus within the business to effectively promote against competition |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Key Procedure Identification establishes business in field of expertise/ chosen focus for targeted campaign approach |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Brand Guidelines Strategy identifies key strengths within specific business areas, effectively targeting popular trends |
No |
No |
No |
No |
Yes |
Yes |
| Content Consultation establishes key elements of unique business stength for promotion and marketing individuality |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Design Consultation identifies business in unique and contemporary setting to maximise visual allure and projected professionalism |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Competitor Analysis & Tactical Benchmarking exploits successful strategies and establishes effective counter promotional approach |
No |
No |
No |
Yes |
Yes |
Yes |
| Hours of Design & Web Development for optimum branding and advertising visual impact and appeal |
40 |
60 |
120 |
180 |
300 |
Yes |
| Hours of Copywriting for effective communication of your business's core message and promotion |
8 |
16 |
40 |
100 |
200 |
Yes |
| SEO Keyword Research ensures accurate targeting in specific business campaigns and product/ service promotions |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Client Account Management by designated project manager to oversee actions taken and monitor necessary progress |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Master Website Development |
|
|
|
|
|
|
| No. of Developed Pages (upto) |
15 |
25 |
25 |
50 |
50 |
100+ |
| Home Page Design individualises and identifies engaging opening point of reference for browsing potential customers |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Content Page Design clearly identifies specific areas of available service in attractive and accessible fashion |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Copywriting of website text, tailored around business focus and individuality, for distinction in field |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Information Architecture (PHP) facilitates the technical data to interface the finished website article/ design |
Yes |
NCO |
NCO |
NCO |
NCO |
NCO |
| Advanced Information Architecture (Customised WordPress) facilitates development of active themes in written code for website presentation |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Flash Presentation for compelling business communication tool, with premium full motion rich multimedia production |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Copywriting specifically customised to include keywords for objective search engine recognition of business |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Embedding establishes position of business in specific relation to chosen marketing and promotional areas |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Submission puts forward key points to associate business in response to popular/ current trends |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Backlink Support Campaigns (Upto 1200 Links P/C) establishes business lead within the wider web |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Stock Photography catalogues thousands of commercially high standard images for use in visual promotion/ communication |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Custom-Scripted General Enquiry Form effectively communicates next stage of contact in transforming browsers into clients |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Custom-Scripted Request a Consultation Form provides next step communication with browsers successfully converted into clients |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Form Autoresponders configure an automated, custom made message to ensure consistent communication and contact |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Payment Facility for Request a Consultation Form facilitates secure payment and commitment from client in the initial |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Third-Party Payment Gateway for Request a Consultation Form enables hosting of independent payment facility page |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Newsletter Database provides current, engaging information for consistency of business web presence and interactive involvement |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Media and Articles Centre for past Newsletters documenting historical accounts of business in media format |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Discussion Forum (BLOG) provides interactive point of discussion and contact for ongoing business and promotions |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Interactive Before & After Lightbox showcases promotional images with an enhanced degree of media extravagance |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Refer-a-Friend Application enables endorsement of business by client via email with generic promotional message facility |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Bookmark Site Application provides optional record of business in browsers virtual address-book for ease of access/ referral |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| People Brand PR Dental Kit |
|
|
|
|
|
|
| Presentation folder for business promotes exceptional branding and marketing approach with individual design specifications |
No |
No |
No |
Yes |
Yes |
Yes |
| Generated People Brand Website markets business with strategically directed promotion |
No |
No |
No |
Yes |
Yes |
Yes |
| Copywriting promotes personnel, business, opinions and ideas to communicate positive business identity |
No |
No |
No |
Yes |
Yes |
Yes |
| Proust questionnaire' interview with transcribed responses of (up to three) key players to 'discover' |
No |
No |
No |
Yes |
Yes |
Yes |
| Documented personnel biographies for web and print publication including philosophy, qualifications, affiliations, special interests etc |
No |
No |
No |
Yes |
Yes |
Yes |
| Full-day photo shoot with award winning photographer, Jimmy Malecki. In situ - formal/ informal personnel shots |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Exclusive license to all photos, with approximately 300 hi-res images and 30 ‘hero shots' as standard |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Stock Photography catalogues appropriate imagery specific to business style/ design requirements |
No |
No |
No |
Yes |
Yes |
Yes |
| Asset disk design presents visual design representation of business in disk format for media publication |
No |
No |
No |
Yes |
Yes |
Yes |
| Home Page Design maximises impact of brand from the first point of contact by browsers |
No |
No |
No |
Yes |
Yes |
Yes |
| Content Page Design strategically directs browsers through clear channels in easily digestible and enticing format |
No |
No |
No |
Yes |
Yes |
Yes |
| Flash Presentation provides advanced graphic design applications for maximum visual impact |
No |
No |
No |
Yes |
Yes |
Yes |
| Information Architecture (PHP) facilitates the technical data to interface the finished website design format |
No |
No |
No |
Yes |
Yes |
Yes |
| Advanced Information Architecture (Customised WordPress) facilitates development of active themes in written/ visual code |
No |
No |
No |
Yes |
Yes |
Yes |
| Search Engine Optimisation (SEO) improves volume and discerning value of traffic based on promoted key points |
No |
No |
No |
Yes |
Yes |
Yes |
| SEO Copywriting targets keyword phrases in a combined frequency and density relating to business characteristics |
No |
No |
No |
Yes |
Yes |
Yes |
| Monthly articles written for continual optimisation process to keep website current in web communication terms |
No |
No |
No |
No |
Yes |
Yes |
| Custom-Scripted General Enquiry Form maintains consistency of communication with personalised leading text, representing business personnel |
No |
No |
No |
Yes |
Yes |
Yes |
| Facebook Account Establishment ensures engagement of business in specific areas/ accounts within popular communication channels |
No |
No |
No |
Yes |
Yes |
Yes |
| Develop practice Facebook strategy for endorsement to current and ongoing trends in internet communication facilities |
No |
No |
No |
Yes |
Yes |
Yes |
| Facebook' interview with (up to three) key players, including: Short Bio, Interests, Activities, Entertainment etc |
No |
No |
No |
Yes |
Yes |
Yes |
| Facebook presence includes profile monitoring with strategic 'Status Updates' for communication |
No |
No |
No |
No |
Yes |
Yes |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Branding |
|
|
|
|
|
|
| Practice Logo Design provides contemporary new business identity to gain the edge in visual campaigning |
No |
No |
No |
No |
Upto 6 |
Upto 6 |
| People-Brand Logo and/or Signature Design identifies business in a way that contemporises and visually entices |
No |
No |
No |
Upto 6 |
Upto 6 |
Upto 6 |
| Procedure-Specific Websites Brands distinguishes designs in a way that is sympathetic to the relevant focus |
No |
1 / Upto 6 |
2 / Upto 6 |
3 / Upto 6 |
5 / Upto 6 |
7 / Upto 6 |
| Brand Spirit Book communicates fluent message from business of branding indentity and associated 'mantra' |
No |
No |
No |
No |
Yes |
Yes |
| Email Signature Stationary creates generic signature strap which encapsulates the desired business message/ ethos |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Email Newsletter Template enhances and standardises the layout for consistency in presentation of news updates |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Stock Photography and Supplied Photos creates unique identity in businesses visual representation and impact |
No |
No |
Yes |
Yes |
Yes |
Yes |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Procedure-Specific Website Development |
|
|
|
|
|
|
| Number of Procedure Websites determined by necessity to differentiate areas of business for strategic marketing |
No |
1 |
2 |
3 |
5 |
7 |
| Spring-Site capability facilitates additional lead sites which 'brochure' specific procedures |
No |
No |
No |
Yes |
Yes |
Yes |
| Copywriting for strategical writing of relevant words and subject relevant to procedure particulars |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Copywriting content in a way that targets specific words/ terms in high ranking positions |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Embedding uses discerning use of tagging to specifically identify business profile to search engine |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Submission submits key profile points of business relevance/ leads to multiple web locations |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| SEO Backlink Support Campaigns (Upto 1200 Links P/C) lead browsers from other locations, broadening exposure |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Home Page Design summarises procedure profile in attractive and engaging specific promotional marketing format |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Content Page Design maintains consistency and fluency in communicating clear direction of procedure specifics |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Information Architecture (PHP) considers specific principles of business to apply design to digital environment |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Stock Photography pertains to relevant business areas and supports range of diverse licensed imagery |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Custom-Scripted General Enquiry Form provides next stage of process in converting browsers to potential custom |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Custom-Scripted Request a Consultation Form allows for ease of communication with browsers |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Form Autoresponders automatically sends response email to the supplied browser email |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Interactive Before & After Lightbox enhances image quality and promotes visual appeal to browser |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Refer-a-Friend Application enables sending of broadcast e-mails of viewed pages of specific interest to browser |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
| Bookmark Site Application enables personal knowledge management tool for interested browsers to identify site |
No |
Yes |
Yes |
Yes |
Yes |
Yes |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Store Website Development |
|
|
|
|
|
|
| Custom design of web store interface with popular products on home page display |
No |
No |
No |
No |
Yes |
Yes |
| Product database of upto 100 items with price, description and photo (supplied by the client) |
No |
No |
No |
No |
Yes |
Yes |
| Ecommerce shopping cart facility using 128-bit SSL security encryption |
No |
No |
No |
No |
Yes |
Yes |
| Secure manual card processing or third party payment processing |
No |
No |
No |
No |
Yes |
Yes |
| Optional payment gateways ; PayPal standard, Nochex, Moneybookers and Paymate |
No |
No |
No |
No |
Yes |
Yes |
| Third-party card processors (Verisign, Authorizenet, etc) |
No |
No |
No |
No |
Yes |
Yes |
| Shipping orders integrated with UPS, Fedex and USPS rate services |
No |
No |
No |
No |
Yes |
Yes |
| Configuration of relevant shipping zones, rate tables and taxes |
No |
No |
No |
No |
Yes |
Yes |
| Available in 29 different languages. Setup up to 5 currencies. With 3 numeric formats |
No |
No |
No |
No |
Yes |
Yes |
| Quantity discounts for individual products and/or high-usage or re-ordering customers |
No |
No |
No |
No |
Yes |
Yes |
| Autoresponders; Electronic Invoices, Thank You Messaging, Shipping Confirmations, etc. |
No |
No |
No |
No |
Yes |
Yes |
| Built in affiliate program for accredited companies to advertise your products for a commission |
No |
No |
No |
No |
Yes |
Yes |
| Password-protected distributors download area of 12 custom designed and written banner ads |
No |
No |
No |
No |
Yes |
Yes |
| Automatic commission tracker and (pre-set percentage) frequency and funds distribution |
No |
No |
No |
No |
Yes |
Yes |
| Newsletter and product alerts database with multiple customer archive options |
No |
No |
No |
No |
Yes |
Yes |
| Integration of existing (MS Excel) client list into newsletter and shopping database |
No |
No |
No |
No |
Yes |
Yes |
| SEO to Google, Yahoo!, NineMSN and other relevant search engines and link directories |
No |
No |
No |
No |
Yes |
Yes |
| Social networking integration: Facebook, MySpace, Twitter and Digg |
No |
No |
No |
No |
Yes |
Yes |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Print Collateral Development |
|
|
|
|
|
|
| Business Cards summarise relevent contact details in attractive, contemporary design format |
No |
No |
No |
Yes |
Yes |
Yes |
| Letterheads provide professional design consistency in communication and business identity |
No |
No |
No |
Yes |
Yes |
Yes |
| Compliment Slips decorate correspondence and expand business exposure |
No |
No |
No |
Yes |
Yes |
Yes |
| Referral Books |
No |
No |
No |
No |
Yes |
Yes |
| Reminder Cards provided as prompt from the business to adhere to continuing appointments, encouraging consistency |
No |
No |
No |
No |
Yes |
Yes |
| Patient Information Forms for collating data and necessary information for individual patient details |
No |
No |
No |
No |
Yes |
Yes |
| Practice Brochure attractively represents the business in clear cut, contemporary design that details relevant features |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Cosmetic/ Specialist Treatment Brochure specifies details in attractive and accessible promotional format |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Procedure Specific Treatment Brochures expand on information relating to particular treatment and further promotes benefits |
No |
No |
No |
No |
Yes |
Yes |
| A4 Presentation Folder / Take Home |
No |
No |
No |
No |
Yes |
Yes |
|
| |
|
|
|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Social Networking Site Integration (Definitions) |
|
|
|
|
|
|
| Facebook: Facebook is a social networking website where users can join networks organized by city, workplace, school, and region. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. http://www.facebook.com |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| MySpace: MySpace is a free social network where members create their own web pages. Typical pages include a biography, pictures, an online journal and more. Members can also share videos and music, look at job listings, scan classified ads, join chat rooms, play games, watch music videos, form a social network, and invite friends to visit their MySpace page. http://www.myspace.com |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Twitter: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. http://www.twitter.com/ |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Biznik: A community of entrepreneurs and small businesses dedicated to helping each other succeed. http://biznik.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| cmypitch.com: A business website for UK entrepreneurs to get quotes, advice and more. http://cmypitch.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Cofoundr: A community for entrepreneurs, programmers, designers, investors, and other individuals involved with starting new ventures. http://cofoundr.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| E.Factor: An online community and virtual marketplace designed for entrepreneurs, by entrepreneurs. http://www.efactor.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Ecademy: A business network for creating contacts and sharing knowledge. http://www.ecademy.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Entrepreneur Connect: A community by Entrepreneur.com where professionals can network, communicate, and collaborate with others. http://econnect.entrepreneur.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Fast Pitch: A business network where professionals can market their business and make connections. http://www.fastpitchnetworking.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Focus: A community focused on helping business decision makers and IT professionals make decisions. http://www.focus.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| JASEzone: A professional community where you can find potential clients and business partners. http://www.jasezone.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Networking for Professionals: A business network that combines online business networking and real-life events. http://www.networkingforprofessionals.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| PartnerUp: A community connecting small business owners and entrepreneurs. http://www.partnerup.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| PerfectBusiness: A network of entrepreneurs, investors and business experts that encourages entrepreneurship and mutual success. http://www.perfectbusiness.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Plaxo: An enhanced address book tool for networking and staying in contact. http://www.plaxo.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Ryze: A business networking community that allows users to organize themselves by interests, location, and current and past employers. http://www.ryze.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| StartupNation: A community focused on the exchange of ideas between entrepreneurs and aspiring business owners. http://www.startupnation.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Upspring: A social networking site for promotion and social networking. http://www.upspring.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| XING: A European business network with more than 7 million members. http://www.xing.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
Ziggs: A professional connection portal founded on the principles of professionalism and respect.
http://www.ziggs.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Reddit: Popular social news website with a large user base. Covers a wide range of news. Includes several topical sections called subreddits, which focus on specific topics like programming, science, politics and business. http://reddit.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Digg: The largest and most popular social news website on the internet. Covers all topics including politics, entertainment, technology and general news. Includes a separate video and image section. http://digg.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Slashdot: Primarily a tech news site, Slashdot also covers topics like books, games, politics and entertainment. Users can submit stories and they may be published after editors approve it. A popular site that can send a large amount of traffic. http://slashdot.org/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| StumbleUpon: A social network and browser toolbar which allows users to channel surf the internet. Technically not 100% a social news site, although users can submit webpages to be rated by other users. http://www.stumbleupon.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Sphinn: Sphinn is a social site for search and interactive marketers. It's designed to allow you to share and discover news stories, read and take part in discussions, discover events of interest and network with others. http://sphinn.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Technorati: Real-time search for user-generated media (including weblogs) by tag or keyword. Also provides popularity indexes. http://technorati.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Propeller: A social news site that covers all topics from technology to politics and entertainment. Operates in a similar fashion to Digg. http://www.propeller.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Fark: A community news site which allows users to comment on news articles. User submitted links will be posted on the main page once they are approved by the administrators. http://fark.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Mixx: A general social news sites which has a category for all types of news. Topics covered include business, entertainment, sports, health and tech. Includes the ability to create groups to share news with other users. http://www.mixx.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Shoutwire: General news site that is well populated with a loyal group of users. Topics covered include technology, politics, entertainment, lifestyle and sports. http://www.shoutwire.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Newsvine: A website consisting of community-driven news stories and opinions. Users have their own blogs and can write articles, save links to external content and vote/comment on other user stories. http://www.newsvine.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| NewsCloud: A general social site with a focus on news in all topics. Similar to Newsvine, each user has their own blogs and can publish content to be voted up by other users. http://newscloud.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Hugg: Hugg is a social news site with a strong focus on environmental issues. Also includes other categories like politics, science, fashion and technology. http://hugg.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Plime: A general news site which features a wide variety of topics ranging from religion and sports to technology or business. Odd news performs best in this community. http://www.plime.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| C2NN: An active social news site with a variety of topics including environment issues, business, politics, animals and offbeat. Similar to Hugg in focus but much more populated and active. http://www.care2.com/news/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Kirsty: A general news site with a focus on fashion, entertainment and design on top of other topics like technology and food. Has a strong female user base. http://www.kirtsy.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Nowpublic: A participatory news network which focuses on citizen journalism. Each user has their own individual profile blog/page and can upload videos, images and news stories. http://www.nowpublic.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Searchles: A hybrid social news sites which covers all topics. Includes a video section and offers personalized filtering features and the option of joining groups made up of other users with similar interests. http://searchles.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Linkinn: A social news site that specializes in pictures and video. Covers a broad range of topics, particular offbeat and weird content. http://www.linkinn.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Earthfrisk: Covers topics like humor, politics, entertainment and business. Combines a social network and group features with digg-style news voting. http://earthfrisk.com/ |
No |
No |
Yes |
Yes |
Yes |
Yes |
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| |
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|
|
|
|
|
S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Seasonal Campaign Marketing |
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|
|
|
|
| Campaign: Christmas focusses on the desire for optimum health and cosmetic satisfaction at the most influential point in marketing calender |
No |
No |
No |
Yes |
Yes |
Yes |
| Campaign: Valentine's Day is the perfect opportunity to target aesthetic confidence by promoting cosmetic treatment |
No |
No |
No |
No |
No |
Yes |
| Campaign: Easter seasonal trends/ holidays allows for targeting of particular groups and relevant health issues |
No |
No |
No |
No |
No |
Yes |
| Campaign: Fathers Day trends and popular campaigns facilitates target marketing of specific business areas to browsers |
No |
No |
No |
No |
No |
Yes |
| Campaign: Mothers Day creates opportunity for promotion of specific procedures popular to age/ sex specific browsers |
No |
No |
No |
No |
No |
Yes |
| Sales Promotion: Winter gears business proceedings towards seasonal winter trends in promotional material |
No |
No |
No |
No |
Yes |
Yes |
| Sales Promotion: Summer presents maximum seasonal exploit of cosmetic appeal in promotion of available business procedures |
No |
No |
No |
No |
Yes |
Yes |
| Sales Promotion: Special Offer supplements advertising/ marketing efforts and coordinates personal selling effort of unique business |
No |
No |
No |
Yes |
Yes |
Yes |
| Sales Promotion: Cross Sell endorses an additional product/ service to customers and broadens income horizon |
No |
No |
No |
No |
No |
Yes |
| Sales Promotion: Upsell coordinates additional product/ service selling opportunities to existing customers |
No |
No |
No |
Yes |
No |
Yes |
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S1 |
S2 |
S3 |
S4 |
S5 |
S6 |
| Monthly PR, Maintenance & Hosting |
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| Premium Hosting Accounts designed for larger websites/ high volume of visitors/ email requirements |
1 |
3 |
4 |
6 |
8 |
10 |
| Domain Names and/or Sub Domain Names establishes and secures suitable/ influential web addresses specific to business |
2 |
3 |
4 |
6 |
8 |
10 |
| No. of Dedicated IP Addresses assigns sites to participate within the computer/ web network |
2 |
3 |
4 |
6 |
8 |
10 |
| Hours of Updates and Additions Per Year relative to type of hosting package and facilitates specialist I.T. input |
12 hrs |
24 hrs |
48 hrs |
72 hrs |
140 hrs |
280 hrs |
| Google Analytics Log Statistics enables regular report and review of website 'traffic' and marketing effectiveness |
2 (sites) |
3 (sites) |
4 (sites) |
6 (sites) |
8 (sites) |
10 (sites) |
| Articles Written on Monthly Basis prepares targeted keyword campaigns, strengthening marketing/ creating higher converting websites |
2 |
4 |
6 |
8 |
12 |
15 |
| Newsletter Distribution focussed on the needs of readers and implementing fast/ easy access to browsers |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Newsletter Copywriting ensures relevant, captivating message that acts as successful and promotional marketing tool |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Newsletter Layout including professional, high quality graphics to enhance appeal and maximise customer engagement |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Newsletter Research & Interviewing ensures topics are current, accurate and communicate correct message to reader |
No |
No |
Yes |
Yes |
Yes |
Yes |
| Newsletter Frequency determined by necessity to maintain regular communication for maximum return potential |
No |
No |
Tri-Monthly |
Bi-Monthly |
Monthly |
Monthly |
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WHICH IS RIGHT FOR YOU PAGE 1 OF 2 |
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